I remember driving around during the summer, listening to Live105 and hearing this dope "HipHop/Rock" mashup styled tune... "Someday" was that song I kept hearing... "Someday" was a song about dark days and friends' deaths, penned years ago by struggling musicians in Oakland. Its mix of rock, hip-hop, and Latin guitar helped to get the band, Flipsyde, a record contract and European tours. But album sales were scant; fame was elusive.

Then NBC's Olympic advertising machine turned "Someday" into a song about perseverance on ice skates. The network filmed the band in a slick music video that doubles as an ad for the Torino games. Suddenly, CD sales -- though still small -- are rising, and Flipsyde seems to be everywhere. They've been on late-night TV, performed at the Winter X Games, and got a plug in ''Fortune," where an essayist marveled that he'd found new music in an NBC house ad.

Flipsyde's Olympic break is a telling example of how the music industry has changed. It used to be that a song became a hit, time passed, and an ad agency used it to sell a product. (And purists grumbled that the band was selling out.) Check what you've been sleeping on. You can download the video for free from iTunes this week or watch NBC for a little, You’ll see it.
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MP3 Someday